Being a Graphic Designer, I always find guerrilla campaigns astonishingly clever (if done right, of course). They hold a very special place in my heart and that’s why I wanted to share this one with all of you. Enjoy fellow guerrilla lovers!

Samaritans is a group that provides 24-hour support in 40 different countries for those who need someone to listen. I used to volunteer at Samaritans so I was pretty excited when I saw their new 06-07 ad campaign by Lunar Communications, part of the AMV BBDO advertising group. The creative direction of the campaign focuses on the honest and truthful expression of the emotional state among young adults. It’s definitely a worthwhile campaign for a really fantastic group. More photos after the jump.

Samaritans: TV spot
via: NOTCOT

Read more »